Online marketing and article marketing are not the same thing, since online marketing is a broad principle with many smaller sized tactics beneath it, and short article marketing is one of those smaller facets of internet marketing.
The reason why these two principles should go “hand in hand” is since online marketing campaign is NOT complete without some type of article marketing (aka. Content Marketing). Utilizing short articles to market yourself, your site, or your affiliate products is essential in producing a total online marketing solution and giving Google exactly what it wants from you, CONTENT.
This unique type of marketing was popular long before ecommerce was a big thing. For as long as the media has been publishing articles, companies have been marketing themselves through copywriters and journalists using articles, press releases, and blog posts.
Article marketing is especially important for not only getting the details out there, but for producing powerful links back to your site or affiliate products.
There are many benefits and functions to consider when it comes to article marketing.
– This kind of marketing develops effective links from popular websites back to your site or affiliate products. The more links you have pertaining to your site from other sources, the more effective your website will be in search engine page listings like Google.
– By providing worth in the short articles that you produce, you will be establishing yourself as a trusted authority on the keywords, specific niches or subjects that you are blogging about. When readers understand they can depend on you for real, truthful info, they will keep returning for more.
– By adding a byline or resource box to your material you will be offering potential clients a method to contact you after reading your valuable content. Not only will this develop powerful links, but it will also help connect additional traffic to your website that you would not typically get with a simple post on Facebook.
– By creating posts enhanced for online search engine, you will be enhancing your general traffic and even your overall page rank by submitting to material websites with high page ranks and authority.
For these reasons, it is crucial that short article marketing be an aspect of any online marketing strategy that you assemble.
While there might be a variety of different ways to market your website, you should really consider simple to read post content with a call to action a must for your website and brand.