We started as an agency. The tools took over.
Launch Ninjas opened in 2012 as a video marketing agency in downtown Dallas. A few years in we noticed the pattern: every client campaign started with the same forty hours of setup, and every forty hours we shaved off got turned into a piece of software.
Clients stopped asking about the campaigns. They started asking about the tools.
So we became what we already were. A software company that still knows how to run a campaign, because we run our own every day. RSSMasher, AIMasher, MarketMasher, BookMasher, BoosterPages, Masher Sites, and a growing bench of single-purpose tools at MasherTools.com. All built to be set once and left running.
That's the whole business model, and it's why the software works: if it breaks, it breaks on us first.
“Because they are doing this development for their own businesses, the software and approaches are CONSTANTLY improving.”
Dennis M., GeekOutFridays member


